‘Controlled Serendipity’ Liberates the WebBy NICK BILTON
Sharing what we see on the Web has reduced the chance that we are also missing something important. Call it “controlled serendipity.”
this is a great description of audience gatekeeping — how people search for and pass along information they find on the web. let’s say you find something that you know your Facebook pals will love. you post it on your wall, perhaps tweet it to followers, and you have become a gatekeeper for friends, family, and strangers. many, many strangers. and they pass the information along in an exponentially expanding channel of digital information. now everyone is a gatekeeper.