i can’t believe that summer is nearly over. i’ve spent a large part of it tied to my computer in my home office. Steve Reese (U Texas-Austin) and i are finally writing the third edition of Mediating the Message. we began this project when we were both assistant professors at UT in the late 1980s. the first edition came out in 1991 published by Longman, and we wrote the second edition in 1996, also with Longman.
‘Controlled Serendipity’ Liberates the WebBy NICK BILTON
Sharing what we see on the Web has reduced the chance that we are also missing something important. Call it “controlled serendipity.”
this is a great description of audience gatekeeping — how people search for and pass along information they find on the web. let’s say you find something that you know your Facebook pals will love. you post it on your wall, perhaps tweet it to followers, and you have become a gatekeeper for friends, family, and strangers. many, many strangers. and they pass the information along in an exponentially expanding channel of digital information. now everyone is a gatekeeper.