the perils of success

this week Apple is making a not-so-secret announcement, generally understood to be the company's entry into the small (not tiny, that's the iPhone & iTouch) computer market. Apple has changed my life so many times now -- the Mac, iPod, iPhone -- that i wonder whether another such lifestyle-shattering experience is possible. i love my Kindle, but wouldn't be reading be more satisfying on a color screen? i'm considering dropping my cable tv subscription for computer-based entertainment, and wouldn't an Apple tablet make a fine entertainment enhancer? i've shunned my alarm clock, even my clock-radio, for waking up to my iPhone or Mac alarm or music, but can't i imagine a sleeker, smoother entry into the day? and aren't there things i need that i don't know i need yet? Apple will tell me. and soon.

Pamela Shoemaker

Pamela Shoemaker

I'm a Mass Comm Scholar. What about you?

I hold an endowed research chair at Syracuse University and am the John Ben Snow Professor, S.I. Newhouse School of Public Communications, Syracuse NY, USA, 1-315-443-9255. I teach research methods & theory. I study influences on media content, gatekeeping, cross-cultural news and news values, definitions of newsworthiness, news on multiple platforms.

My recent books include:
-- Gatekeeping Theory (with Tim Vos)
-- News Around the World (with Akiba Cohen)
-- How to Build Social Science Theory (with Jim Tankard and Nick Lasorsa)
-- Mediating the Message (with Steve Reese); 3rd edition under way

please feel free to comment here and to email me at snowshoe@syr.edu. thanks, pam

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